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Rise of the Zoom Town

By Sara Benson. Published on February 25, 2021.



The emergence of “Zoom Towns” is an early indicator of a long-term impact of COVID-19. Demand for housing in smaller towns and suburbs, many of which have access to outdoor activities and natural landscapes, is rising quickly. Additionally, not since the Great Depression has a greater share of young adults lived with their parents, likely indicating a population shift to areas with larger housing stock. Consumers are not only thinking of making significant lifestyle changes, but acting upon it.