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Gen Z Wants to Change the World for the Better

By B+H Advance Strategy. Published on February 10, 2021.

"You have to completely remove any sense of binaries or rules - there are no contradictions for Gen Z, it's just all raw material."

-Molly Logan, Co-Founder, Irregular Labs

GenZ have grown up in turbulent times and are coming of age during a pandemic. They are adaptive, innovative and determined to create a better world, shunning the traditional beliefs and practices that created the chaos they inherited.

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This is an installment in our series on Signals from the Future is based on our PRECOG framework for identifying the trends we think will define what's coming next.   For more information on PRECOG, check out the intro here.